Product Design
Esorus
A digital platform built from the ground up to connect interior designers, suppliers, and clients in the Middle East. Designed as a modern ecosystem that simplifies sourcing, collaboration, and project management while fostering a vibrant creative community.
Year :
2020
Industry :
Community
Company :
Esorus
Project Duration :
2 years
Overview
Esorus is a digital platform that connects interior designers with suppliers, products, and collaboration tools. I contributed as a Product Designer, focusing on UX strategy, research, wireframes, and UI design. My goal was to craft a simple, professional platform that empowers designers to stay up-to-date with industry trends and access discounted products.
Challenges
The Egyptian interior design community faced fragmented tools and workflows. Our challenge was to design a product that would:
Centralize access to suppliers and discounted products.
Facilitate collaboration and networking among designers.
Provide access to workshops, events, and curated design inspiration.
Deliver a simple, scalable user experience for professionals.
Research & Insights
We combined strategy, research, and mapping to understand designers’ needs:
Conducted interviews and surveys with designers to understand sourcing and project workflows.
Developed information architecture to organize products, events, and inspiration content.
Created user journeys showing how designers discover products, connect with suppliers, and attend events.
Benchmarked against platforms like Pinterest (inspiration), Behance (showcasing), and LinkedIn (networking).
Design Solution
We designed Esorus as an all-in-one platform with:
A product discovery system with categories and filters.
Supplier connections that unlocked exclusive discounts.
A design system built for scalability (colors, typography, product cards).
Event and workshop modules for community building.
A curated content hub with tutorials and design inspiration.
Results
The redesign transformed Esorus into a robust, user-friendly platform that drove adoption and growth.
Streamlined User Journey → Simplified flows reduced friction and improved efficiency.
Modern Visual Appeal → A fresh UI improved readability and trust.
Accessibility → Inclusive design broadened reach and usability.
Performance Optimization → Faster load times and smoother interactions.
Revenue Growth → Increased adoption contributed to higher revenue.
Positive Feedback → Users praised the usability, intuitive design, and stronger supplier–designer connections.
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Product Design
Esorus
A digital platform built from the ground up to connect interior designers, suppliers, and clients in the Middle East. Designed as a modern ecosystem that simplifies sourcing, collaboration, and project management while fostering a vibrant creative community.
Year :
2020
Industry :
Community
Company :
Esorus
Project Duration :
2 years
Overview
Esorus is a digital platform that connects interior designers with suppliers, products, and collaboration tools. I contributed as a Product Designer, focusing on UX strategy, research, wireframes, and UI design. My goal was to craft a simple, professional platform that empowers designers to stay up-to-date with industry trends and access discounted products.
Challenges
The Egyptian interior design community faced fragmented tools and workflows. Our challenge was to design a product that would:
Centralize access to suppliers and discounted products.
Facilitate collaboration and networking among designers.
Provide access to workshops, events, and curated design inspiration.
Deliver a simple, scalable user experience for professionals.
Research & Insights
We combined strategy, research, and mapping to understand designers’ needs:
Conducted interviews and surveys with designers to understand sourcing and project workflows.
Developed information architecture to organize products, events, and inspiration content.
Created user journeys showing how designers discover products, connect with suppliers, and attend events.
Benchmarked against platforms like Pinterest (inspiration), Behance (showcasing), and LinkedIn (networking).
Design Solution
We designed Esorus as an all-in-one platform with:
A product discovery system with categories and filters.
Supplier connections that unlocked exclusive discounts.
A design system built for scalability (colors, typography, product cards).
Event and workshop modules for community building.
A curated content hub with tutorials and design inspiration.
Results
The redesign transformed Esorus into a robust, user-friendly platform that drove adoption and growth.
Streamlined User Journey → Simplified flows reduced friction and improved efficiency.
Modern Visual Appeal → A fresh UI improved readability and trust.
Accessibility → Inclusive design broadened reach and usability.
Performance Optimization → Faster load times and smoother interactions.
Revenue Growth → Increased adoption contributed to higher revenue.
Positive Feedback → Users praised the usability, intuitive design, and stronger supplier–designer connections.
More Projects
0:00/1:34
Play my favorite track
Product Design
Esorus
A digital platform built from the ground up to connect interior designers, suppliers, and clients in the Middle East. Designed as a modern ecosystem that simplifies sourcing, collaboration, and project management while fostering a vibrant creative community.
Year :
2020
Industry :
Community
Company :
Esorus
Project Duration :
2 years
Overview
Esorus is a digital platform that connects interior designers with suppliers, products, and collaboration tools. I contributed as a Product Designer, focusing on UX strategy, research, wireframes, and UI design. My goal was to craft a simple, professional platform that empowers designers to stay up-to-date with industry trends and access discounted products.
Challenges
The Egyptian interior design community faced fragmented tools and workflows. Our challenge was to design a product that would:
Centralize access to suppliers and discounted products.
Facilitate collaboration and networking among designers.
Provide access to workshops, events, and curated design inspiration.
Deliver a simple, scalable user experience for professionals.
Research & Insights
We combined strategy, research, and mapping to understand designers’ needs:
Conducted interviews and surveys with designers to understand sourcing and project workflows.
Developed information architecture to organize products, events, and inspiration content.
Created user journeys showing how designers discover products, connect with suppliers, and attend events.
Benchmarked against platforms like Pinterest (inspiration), Behance (showcasing), and LinkedIn (networking).
Design Solution
We designed Esorus as an all-in-one platform with:
A product discovery system with categories and filters.
Supplier connections that unlocked exclusive discounts.
A design system built for scalability (colors, typography, product cards).
Event and workshop modules for community building.
A curated content hub with tutorials and design inspiration.
Results
The redesign transformed Esorus into a robust, user-friendly platform that drove adoption and growth.
Streamlined User Journey → Simplified flows reduced friction and improved efficiency.
Modern Visual Appeal → A fresh UI improved readability and trust.
Accessibility → Inclusive design broadened reach and usability.
Performance Optimization → Faster load times and smoother interactions.
Revenue Growth → Increased adoption contributed to higher revenue.
Positive Feedback → Users praised the usability, intuitive design, and stronger supplier–designer connections.
More Projects
0:00/1:34